Bowling Green is starting a new marketing campaign trying to brand the phrase "ROLL ALONG!" as the signature of the school, in the same way that Texas fans say "Hook'em Horns" or Michigan State fans say "I Like Farm Animals and Hate Furniture"
The key to their marketing campaign, however, is what makes this plan ingenious.
"“ROLL ALONG!” will be incorporated into the game experience in a variety of ways, culminating as fans exit an event, at which point they’ll receive a Tootsie Roll and the greeting “ROLL ALONG!” from an event staff member as a gesture of thanks and appreciation for their attendance and continued support of BGSU Athletics."Who can turn down free candy?
Meanwhile, assistant coach Todd Reirden will be rolling on to Wilkes-Barre/Scranton to be an assistant coach in the AHL. Bowling Green lost both of their assistant coaches to other jobs this year.